Biggest Player in the Search Marketing Game
I use Google Ads Manager to advertise for various clients in my book of business. We primarily use paid search campaigns with less …
Overview
What is Google Ad Manager?
Google Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.
Recent Reviews
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Ad campaign creation (33)8.787%
- Display advertising (32)8.686%
- Ad performance reports (33)8.484%
- Ad deployment (33)8.484%
Pricing
N/A
Unavailable
What is Google Ad Manager?
Google Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
32 people also want pricing
Alternatives Pricing
What is Post Affiliate Pro?
Post Affiliate Pro is designed to run an entire affiliate program from top to bottom, with the exception of processing the financial transactions. However, most payment processors and shopping carts can be fully integrated with Post Affiliate Pro. According to the vendor, this solution is…
What is Springbot?
Springbot aims to bring all the marketing capabilities large retailers have to small businesses at a fraction of the cost. Through Springbot, online stores will be able to leverage automated marketing on channels such as email, SMS, social and online ads. Business owners and marketers who find…
Features
Return to navigation
Product Details
- About
- Tech Details
What is Google Ad Manager?
Google Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.
Google Ad Manager Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Comparisons
Compare with
Reviews and Ratings
(369)Attribute Ratings
Reviews
(1-18 of 18)Companies can't remove reviews or game the system. Here's why
July 11, 2022
Biggest Player in the Search Marketing Game
I use Google Ads Manager to advertise for various clients in my book of business. We primarily use paid search campaigns with less emphasis on video and display campaigns. This is due to the goals of the clients and the user intent that we can tap into with search campaigns.
- Bulk edits and changes streamline management of large accounts
- Reporting options are robust and easy to use
- Provides the largest market share of search marketing in the world
- More visibility into smart-bidding algorithms
- Optimization recommendations other than spend more
- More transparency in search terms reports
With our marketing strategy and to gain the attention of the user from the competition so that they will view our ads over the other ads that they see. Adding highlighted words and also adding information that attracts the user that is reading the ad. Also, we use it to gauge what the user is looking at and what they are searching for by adding some Artificial Intelligence to it.
- Attraction
- Cost effective
- engauges
- more configuration
- more documentation or videos to set it up
- allow for additional features with out having to pay for them.
April 29, 2022
Google Ad Manager is perfect for ad management!
We use Google Ad Manager for multiple clients at the same time. This is such a great platform when it comes to managing all the different ads for our clients. It is simple to target potential customers all over the United States and breaks it down into more demographics as well.
- Simple
- Creditable
- Productive
- Need more options for details
- Automatically selects words to target
- Should not approve words without allowing user to select them
September 16, 2021
Simple tool for Google users
The Google Ad Manager helps us analyze and view our Google ads clearly and even in real-time. It gives us the insights we need to improve future Google ads.
- The data analysis part is clear and very useful.
- We are able to manage all our ads in one place, very convenient.
- Easy to use.
- It takes a while to get used to the platform but once you get it, it's easy to manage!
June 03, 2021
The main tool to automate media buys
We use Google Ad Manager to concentrate and manage almost all of our media buys. Google has by far the most used and intutive platform on the internet to automate the media buying process. It has the most inventory, the best integrations and the more advanced soltions for measuring results.
It is mostly used by the marketing department and we have a special team dedicated to optimizing the results of Google Ad Manager.
It is mostly used by the marketing department and we have a special team dedicated to optimizing the results of Google Ad Manager.
- Different attribution models built within the platform
- Lots of bidding methods available
- Vast supply available in all countries
- Not dedicated team unless you are spending enourmous sum of money.
- Margins not transparent
- Operates like black box and missing indepedent verification on its metrics
April 28, 2021
Incredible reach at a great price!
Google Ad Manager gives online advertisers the ability to "cast a wider net" and give a larger reach by managing ads across multiple ad networks.
- Easy set up
- Easily managed
- Clients love the extended reach achieved
- More robust system reports to lessen agency reporting time
- With the variety of tools & features, it is overwhelming to understand
April 22, 2020
Google Ad MEHnager
We use Google Ads Manager to manage ad campaigns on Google for the ad campaigns that our company runs on Google. Google Ads Manager is only being used our marketing department not the entire organization. The problem that Google Ads Manager solves it allows us to manage our Google ads for use on Google.
- Manages Ads
- Single Sign On
- Is Google
- Confusing interface
- Poor documentation
- High learning curve
March 23, 2020
Easily Place Well-Targeted Ads and See Results
Google Ad Manager is used by our firm's content and channel planning teams as a key function of their everyday work in highlighting and managing that work that our creative team is doing on behalf of our clients. We use the Manager to execute portions of our paid media campaigns and use the Manager for reporting metrics as well.
- High functionality and user friendly.
- Great on the back end to develop reports.
- Tracks many key metrics important to clients.
- Cross-team functionality would provide greater access.
March 13, 2020
Google Ads Manager: Big Money, but Big Results Too
The Marketing department is the primary user of Google Ads Manager. As a non-profit staffing/recruitment agency, we use google for both search advertising and display advertising. We advertise open positions we are recruiting for, hiring events and job fairs, and general branding strategy for our agency. The advertising mostly supports our talent acquisition team as a means of sourcing candidates for jobs.
- The obvious is the data - Google Ads Manager gives me essential and even critical data about which jobs and industries are hot right now and what is driving the most response.
- Google Ad Manager gives us more control over the search engine results page as we get more visibility and real estate on our branded search terms and job/industry-specific search terms.
- Google Ad Manager gives us the chance to compete with major national players in job recruitment, Monster, Indeed, LinkedIn, etc.
- One of the major areas that Google could improve is in budget management - Google makes it extremely easy to spend money that may not even be relevant.
- Google Ads Manager could improve it's notification system when ads are not optimized or they have suggestions of how to improve ad performance.
- Google Ad Manager could improve its speed to approving search or display ads, or offering feedback on rejected ads. Often, I have no idea why an ad was rejected or what policy it supposedly violated.
March 11, 2020
Google Ad Manager Review
Our company uses Google Ad Manager to sell and monetize digital advertising on our site to outside clients. It allows us to control the size of the ad units, creative assets, impression goals, and ad placements to support our clients' KPIs. Additionally, we use Google Ad Manager to provide clients with a reliable performance metrics to help with campaign management and optimizations.
- Real-time and accurate performance metrics (impressions and CTRs)
- Targeting capabilities
- Control over creative assets and ad unit sizes
- Complex product, big learning curve for beginners
December 04, 2019
Google Ads Manager can add value to any business when used wisely
Google Ads is used to create ads for Google searches to direct users to our business website in order to generate traffic and sales.
- If you are new to the platform, they will accommodate you by guiding you on how to create a basic ad easily.
- You can explore keyword search volumes and add it to your campaigns directly from within the platform.
- You can integrate Google Tag Manager so that you can define custom conversions and track it easily while ads are running.
- There is enough data available to view how well your ads are performing.
- I don't have any complaints. It's a complex product and they are doing a good job of accommodating all levels of users.
October 04, 2019
Powerful, Reliable and Free
We used Google Ad Manager in our company to sell ad space on our website to different clients. It allowed us to monetize high traffic areas of our webpages and control exactly what ads showed up on our website. We were able to control the size of the ad units, where the ads would show up and the creatives we wanted to use for the ad. Being able to provide clients with a reliable impression and click metrics provided a different level of integrity to our product offerings.
- Flexible ad units.
- Control over creatives being displayed on your website.
- Metrics for impressions and CTRs.
- Targeting by user demographics and webpage.
- Not the easiest user experience for non-technical users.
- Needs a bit of trial and error to figure out the best fit.
- Ads take quite a bit of time to propagate to production.
October 04, 2019
Running ads is now easy and profitable!
Google Ad Manager is being used by the marketing team, specifically the performance marketing guys at our office. They use this to set up their marketing ads, be it an app install, web ads, retargeting, SEM etc. They use it for end to end, ad ideation, segmentation, targeting, communication, management.
- User segmentatation - new, old, prospecting/retargeting etc.
- User targeting - day-parting, demographics, interests etc.
- Campaign management
- Ad formats and tweaking for experimentation
- It's a little complex to understand for beginners
- It doesn't allow you to run various ad platforms on a single platform
- Its data has discrepancies at times even against the Google analytics or Playstore data
October 04, 2019
A great platform to help you manage your ads and increase ROI
Google Ad Manager is being used by our social media team and by our PPC team. Google Ads allows us to manage our ads across all of our marketing channels. It solves the problem of having to use multiple programs to accomplish the same exact goal. It allows us to easily set up and report on our current ad campaigns.
- The Doubleclick manager is very intuitive and allows anyone without extensive experience to jump in and start managing ads.
- My favorite feature is it allows you to manage all of your ads in one place.
- The training and user forum knowledge is top-notch. I can always find the answer to any questions I have.
- Sometimes the tags are not reliable in certain browsers such as Microsoft Edge.
- Sometimes the server gets bogged down making everything slow and clunky.
- Not the most intuitive software. Luckily, there is a big user group to help you with problems.
October 02, 2019
Simple and Effective
We use Google Ad Manager as a tool in our marketing campaigns for the company when we are running ads to drive traffic to various landing pages optimized for conversions or when we drive traffic to our main website. GAM is a good overview high-level snapshot of where we stand in our campaigns.
- GAM makes the data analyzation process seamless, they offer many different display types/charts and even allow us to run algorithms/machine learning on the data.
- GAM is constantly updated and has a strong release schedule for bugfixes, maintenance, and new features. Google seems to really care about this project.
- The reporting functionality is robust, allowing multiple query types that are even friendly to non-developers.
- Speed - I know its a website that's doing lots of data calculations, but there has to be a way to make this better. Even using enterprise internet solutions I have had a decent amount of lag from page inception to data displaying.
- API - When I wanted to pull a report to display on a backend system for a web application, the API was a bit complicated for doing a simple data extraction REST API pull.
- User Management - This has been a difficult aspect/pain point for us when we utilize sub-contractors or take on different clientele. Having different user permissions (or explaining how to implement it easily) would be a huge plus for us going forward.
March 19, 2019
Can't go wrong with a well-established brand
We are serving our direct and programmatic ads using DoubleClick ad server and share the instance with other Hearst newspapers. Normally each newspaper can only access their own insertion order. We, like some of the Hearst newspapers, manage the ad ops of another newspaper. So we are able to manage the operations of two companies. We basically use it to manage ads like uploading creative and make changes as well as to pull reports.
- It allows you to change a lot of attributes for the line items.
- The report function is versatile, allowing different types of queries.
- It does not allow different user permissions. We have to pay for an order entry app/platform for order entry people to enter orders so they won't mess up with the system.
- The reports takes a long time to run.
- The reports lack visualizations.
- Some reports cannot be automated because some of the queries do not have enough dynamic dates options such as 'ends X days ago'.
February 07, 2019
Google Ads: The Only Choice for Us
We use Google AdWords to manage the entirety of our digital ads. I am the sole user at our company, but I have trained others in its use. My role is essentially to make sure that when I am gone it can run without interruption or need from anyone else. Google Ads addresses a very specific issue—that we need to market in the online sphere, and with Google being one of the most powerful engines (and entities) out there, it would be irresponsible not to use it.
- Interface. You can understand how to build the ads very easily. When you first begin, and throughout the process, there are little help icons which explain what you need to understand.
- Pricing. By this, I mean the ability to change it at any time. You can select a variable rate, or you can preset it. Either way, you can change how much you spend every second if you'd like. This makes it easier to control your budget if you need to make emergency purchases and don't have much space in your budget.
- Always growing. They are always announcing something new. Always growing and always trying to update.
- Support. Not that they don't call or offer help, it's that our account people are bullies. I tell them I don't have time, so I am insulted and told that I need to get in front of the laptop otherwise I have "failed the company." I have never had a situation where I wasn't bullied by our Ad reps. They don't respect or value our time, which can make their calls frustrating.
- Too quick on support. They don't take the time to understand the product. We are a preschool which shares a name with a popular motorcycle. An Ad rep insisted he knew the company so well that he could help me within five minutes. After being interrupted frequently, I just let him continue to tell me how I "could increase awareness of our aerodynamic seat design by creating ads with those keywords..."
- Better management of trademark keywords and program awareness. We switched over to a new site, the domain changed for about ten seconds. All of our ads were unapproved and put on pause. The email stated it would be fixed very quickly, but I had to go in for the last 3 days to reactivate each one individually.
November 18, 2018
The Integrated Ads Solution
We use Google Ad Manager to gain actionable insights within the Ad Manager dashboard. We are able to review performance benchmarks, revenue growth opportunities, and view granular reporting metrics which influence our strategy. All the suggestions we receive are customized to our business and current trends, as result we are empowered to make smarter decisions.
- A robust native ad creation tool.
- Ad optimization suggestions.
- Granular data that integrates multiple platforms.
- It would be great if the tool enabled advertisers the ability to review and report brand/trademark infringement.
- Needs a custom ap (not the Google Ads app)